The for vegans criteria

We are your online marketplace for vegan products. We have introduced our criteria to provide you with a transparent and pleasant shopping experience, where you can easily pay attention to the criteria that are important to you personally. All products offered on our marketplace meet at least three of the following criteria. On the respective product pages you can see which criteria apply to the individual products.


All products offered by us are vegan! Veganism is our passion and our highest criterion and it must be fulfilled by all products. Products are vegan if they do not contain any animal ingredients and no live animals or animal products are used in their production. Since this criterion is fulfilled by all products, we do not show this on the product page under the criteria each time in order to give you a quicker overview of the other criteria.

Plastic Free

This criterion is met by products that are manufactured 100% without plastic, that do not contain plastic and are packaged without plastic. Products that are awarded this label also do not contain microplastics. This criterion is therefore about a plastic-free overall concept. Plastic is a valuable raw material that makes sense for many products, but these goods should be durable and recyclable. If you would rather do without plastic altogether, then filter comfortably according to this criterion.

Zero Waste

Zero-waste products are designed to create little to no waste in production, the product itself and the packaging, and to use resources sustainably. Furthermore, it is about a recycling concept, waste from production is reused and possible packaging should also be recyclable or still be usable when the actual product has been used up. The aim behind Zero Waste is to protect the environment and make it more waste-free. Many things, such as make-up and shoes, cannot be offered without packaging, so the aim is to minimise the amount of plastic and to use recyclable raw materials.

Made in Europe

"Made in Europe" not only stands for good quality, but also for fair production, as high standards in the area of working conditions prevail in Europe. "Made in Europe" ensures shorter transport routes and thus lower CO2 emissions. We only accept brands and retailers that ship from Europe, we don't want any unecological imports from third countries for individual packages. We want to offer you the best vegan products from all over Europe. Our wish is that you browse our marketplace and are happy to finally find the one vegan alternative you have been looking for.

Low CO2

This criterion for minimising CO2 involves two approaches. Along the entire value chain of products, care is taken to cause as little CO2 as possible. This includes the cultivation of raw materials, their processing and the production of the goods as well as their transportation. Many products cannot be manufactured completely CO2-neutral, which is where the second approach comes in. The CO2 produced is compensated by projects, for example through climate projects or the cultivation of trees. Experts all over the world agree that we are changing the world's climate through our actions, and in a way that will be dangerous for everyone. We all need to consume consciously to minimise the negative impact of our actions.

Eco / Natural

Products bearing this criterion are grown without herbicides and pesticides, and no chemical pesticides are used in their further processing. Retailers commit to not use any chemicals that are harmful to health or the environment for this criterion. Organic certificates are not available for all natural raw materials. Cotton, for example, is certified, so only organic cotton gets our label. However, there are natural materials like hemp and raffia for which there are no international certifications yet. For these raw materials, we rely on our vendors, with whom we are always in contact, and we check every single item before we offer it through our vegan marketplace.

Fair & Social

Fair and social are two different approaches that we have combined under this criterion. Fair includes the working conditions of the employees as well as the rights and treatment of all people involved. The creation of fair products is not only about the production, because that is only the last step. From the cultivation of raw materials to their processing and transport, all areas along the value chain must be fair and transparent for products to receive this label. Social aspects go beyond that which is merely fair. These include, for example, projects that are supported with the purchase or companies that donate a certain part of the proceeds.

Recycled / Upcycled

Recycling refers to the process of reprocessing discarded products to make new goods. For example, recycled PET bottles are used to make yarn for shoes and clothing. Recycled products are valuable to the planet in two ways. Firstly, it does not create new waste and litter, and at the same time it actually removes waste from the environment. Recycled products have the best eco-balance as they use less water and energy in the process and produce less Co2, even compared to organically grown raw materials. Upcycling is the process of using old items that are no longer usable to create new products.