AIDA Werbung und Marketing GesmbH

The climate crisis is here. We have to go new ways. If you want to go new ways, you need the right shoes. "Lagom" is Swedish and means something like "just enough" or "just right" or "just right". Everyone in Sweden knows that vegan köttbullar have to be "lagom stora, lagom runda och lagom bruna", i.e. " this big, this round and this brown". Lagom doesn't mean doing without, it doesn't mean going back to the Stone Age, lagom means living appropriately, appropriately for you, for nature, for the environment, for the planet, for the people who produce your products, appropriately for everyone and everything. Lagom.

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